The History of Rockingham Cooperative

Rockingham Cooperative is headquartered in Harrisonburg, Virginia with retail locations in Harrisonburg, Bridgewater, Elkton, Timberville, Woodstock, Monterey, Waynesboro, Stuarts Draft, Verona, Troutville, Wirtz & Strasburg, Virginia. We are retail farm & consumer products stores with a presence in Rockingham, Shenandoah, Augusta, Highland, Botetourt & Franklin counties.

In November of 2010, Rockingham Cooperative purchased RMC, which included Rocking R Ace Hardware in Harrisonburg, Ace Hardware in Waynesboro, and Rockingham Mill in Dayton.

In early 2014, Rockingham Cooperative purchased Draft Feed & Supply, Stuarts Draft Ace Hardware, & Stuarts Draft Marine. Draft Feed & Supply was moved to the old Marine location and is now located next to its sister store, Rockingham Cooperative ACE Hardware – Stuarts Draft.

In 2015, a merger with Roanoke Cooperative expanded our geography with the addition of retail locations in Troutville and Wirtz serving our members/customers in the Roanoke Valley. Additionally in 2015 we added an Ace Hardware/Farm Supply location in Strasburg, VA expanding our foot print further north in the Shenandoah Valley.

As of January 2019 Rockingham Cooperative acquired Verona Ace Hardware after having a long-standing business relationship with the previous owner. Rockingham Cooperative ACE Hardware – Verona continues their excellent customer service and provides Rockingham Cooperative the opportunity to serve a new geography in Augusta County, Virginia.

Since 1921, Rockingham Cooperative has provided our local communities with high quality goods used in all walks of life and we invite you to visit our stores conveniently located throughout the western part of Virginia.

Mission Statement –

As a farmer-owned cooperative, we serve as a resource to exceed our customer’s expectations, by providing goods and services which enable us to invest in our valued employees, facilities and the community!

Management –


Norman Wenger, CEO
John Rosenberger, CFO
Joseph Lam, Asst. General Manager
Sam Liggett, Operations Manager
Robin Lindsay, HR Manager
Red Haile, Controller
Bill Gardner, Purchasing Manager
David Jessee, Agronomy Division Manager
Bill Freeman, ACE Hardware Division Manager
Keith Turner, Feed Division Manager
Greg Andrew, IT Manager
Brenda Allison, Benefits Administrator
Drew Easter, Assistant Controller
Adam Ford, Marketing/Social Media Specialist


Board of Directors –

Kenneth E. Cupp, Augusta County District
John (Jay) Etzler V, Botetourt County District
David Matthews, Franklin County District
Michael S. Humphries, Highland County District
John Knicely, Rockingham County District
Michael Dirting, Shenandoah County District
Jerry Burner, At Large District
Charles R. Garber, At Large District
Jeff A. Patterson, At Large District
Jason M. Teets, At Large District
Keith Phillips, Public Director

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