Franklin County

3220 Wirtz Road

About Us

Located at 3220 Wirtz Road in Franklin County, our Ag & Farm Supply location offers your farm operation products and services related to agronomy, animal health, livestock food, farm supplies & related services.  Our team will provide you with the very best knowledge to feel confident in knowing you got the right tool or product for the job.  Visit us for the very best in agronomy supplies & livestock feed.  No matter what your production goals might be, we have the supplies best-suited to maximize efficiencies.


3220 Wirtz Road
Wirtz, VA 24184

Mailing Address:
P.O. Box 1109
Harrisonburg, VA 22803


Monday – Friday 7:30AM-5PM
Saturday 7:30AM-12PM


Each month, Rockingham Cooperative will provide valuable savings opportunities for our customers to take advantage of in all phases of their farming operation and even for their household supplies.  Check back often for updated monthly savings and Rockingham Cooperative’s Calendar of Events for one-day pricing opportunities passed down from our partnering manufacturers.

Monthly Promotions | Upcoming Events

Our agriculture experts help local farmers plan their field management using the latest data analysis tools paired with the highest quality seeds and equipment. We focus on the precise management of each field to produce the optimal yield. Our agronomy services break land out into ¼ acre sections to ensure each piece of land is best cared for, and that help farmers implement sustainable practices in their fields. Our field planning process takes into account every aspect of farmland management including seed buying and usage, planting protocols used, chemicals implemented, and plant nutrient management. Fitting each element together creates effective and long-lasting fields.  Call us to schedule a field consultation.

Call Us

For all farm equipment and supplies look no further than our Farm Supply department.  Not only do we carry products and equipment from industry-trusted suppliers, but we offer expert consultations to help you plan out your farm’s needs.  After you have made your decisions on the equipment you need, we will assist with the initial setup to ensure that everything works together properly.  We carry anything from fencing supplies to livestock working equipment and galvanized feeders to pest control solutions.

Our feed department offers customers a wide range of feed commodities for purchase at highly competitive prices. Our feeds come in the size and form that best serve your animals and livestock. Feed comes in mealed, pelleted, and textured forms in bagged or bulk delivery. Our Mills even create custom mixes to fit the needs of your animals.  We provide a wide selection of full-nutrition products for your show animals of all species and have supplements from the areas largest and most trusted manufacturers to help you raise the best quality show animals possible.  Call us to check specific immediate availability of a vendor supply.

The success of any farm operation depends on the health of its livestock and other animals. At Rockingham Cooperative our animal health staff are focused on providing the best health products for your animals from industry trusted providers. Our experts have the knowledge necessary to help you plan and order everything from vaccines and medications to nutritional supplements and de-wormers for many different species and breeds. We want to help your animals to be healthy at all stages of their life.  We work with our vendors to provide you and your operation with the very best pricing to ensure that you have every chance to run a profitable operation.

Our Location

Franklin County

3220 Wirtz Road
Wirtz, VA 24184


Meet Our Team

Penny Pagans

Penny Pagans

Store Manager

Caleb Greer

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